The survey was administered in 2015 by Higashi Glaser Design, the company chosen by FMSI to create the brand identity for Fredericksburg Main Street and Fredericksburg Downtown.
Just under 70 businesses and some 500 residents responded to the survey, according to FMSI Executive Director Ann Glave. Key brand attributes were developed from their responses. They are, in order of survey results:
– Family Friendly Atmosphere
– Small Town Charm
– Scenic River and Outdoor Activities
– Fine Food
– Historic Authenticity
– Walking and Bike Paths
– One-of-a-Kind Shops
– Neighborly Community
– Down-to-Earth Lifestyle
– Vibrant Music and Arts
– Proximity to Major Metropolitan Centers
Glave and FMSI Past President Scarlett Pons also presented the new branding plan and logo for Fredericksburg Downtown. They asked that Fredericksburg Today not yet release it to the public, as they are meeting one-on-one with members of City Council and city staff before making a public presentation later this summer.
“One directive from the [branding] task force was for the branding to be complimentary of the city’s existing tourism brand, “Fredericksburg Timeless,” Pons said. “This [branding] is a huge milestone for our group; the next corner stone in our foundation,” she said.
FMSI is also planning for a new website. They are reviewing RFPs (requests for proposals) that have been submitted, and plan to make a decision on a web designer by the end of July.
More
Fredericksburg Main Street Branding Survey Due July 13 (July 2015)
Fredericksburg Main Street, UMW to Host Talk on Economic Impact of Preservation (March 2016)
You Could Win a $25 Gift Card in the #LoveFXBG Promotion (February 2016)
Fredericksburg Main Street Outlines 2016 Goals (January 2016)
New Fredericksburg Downtown Gift Cards Introduced (December 2015)
Fredericksburg Main Street Initiative Receives $25,000 Grant (December 2014)
